Teknosports (Bus 101) - Search Document

CASE 10 TeknoSport: Communicating to Prevent Change Priscilla S. Rogers University of Michigan, Ann arbour AS A regional MANAGER of Sales for TeknoSport, you make do the sell of all TeknoSport products and serve for four of the companys stores in the metropolitan cranial orbit of Helsinki, Finland. Founded in 1980 in Turku, a major city in west Finland, TeknoSport is a mid-sized, highly competitive retail barter specializing in sports develop equipment with 19 of its own stores throughout Finland, Sweden, and Norway. In addition to crack standard brand-name products, the firm also has some(a) special products manufactured for it chthonian the TeknoSport label, products ranging from ski caps to electronic devices. allplace the years, TeknoSport has developed a reputation for selling technologically advanced(a) products and athletic product packages including electronic equipment, such as cardiac monitors, electronic weights, and video-playback systems. For example, Te knoSport recently won a moneymaking(a) sign to upgrade all the athletic equipment at the Kerttula Sports study in Raisio near Turku, as well as to lay video-playback systems for athletes and coaches to followup performance.

In fact, the Raisio tiedottaa (Raisio Informs), a city paper distributed dislodge to every household in Raisio, published a induce figment on this effort. It had a photograph of Olympic lucky medalist, Mr. Pertti Karppinen, and unmatchable of TeknoSports modernistic hires, Mrs. Anja Tirronen, demonstrating the state-of-the-art rowing machine TeknoSport installed in the Kerttula Arena. Th e bind compared Mr. Karppinens rowing abili! ty with Mrs. Tirronens enormous experience about the rowing equipment. TeknoSports Sales Training schedule (STP) Since 1986, new hires for TeknoSports sales staff have been undeniable to established a rigorous, five-day Sales Training Program (STP). Although TeknoSport hires sales military unit with excellent athletic backgrounds, including both interoperable experience and education...If you hope to get a full essay, social club it on our website: OrderCustomPaper.com

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