Ifantis expanding to Czech republic.

TABLE OF CONTENTS

A. decision maker SUMMARY......................................................p. 5

B. COMPANYS PROFILE.........................................................p. 6-17

1.History.........................................................p. 6-7

2.Companys mission & goals............................p. 7

3.Product Assortment.......................................p. 8

4.Quality Policy & Control..................................p. 8-13

5.Human Resources........................................p. 13

6.Management doctrine ...............................p. 14

7.Export Policy................................................p.14-15

8.Investments..................................................p. 15

9.Resources...................................................p. 15

10. The group of companies.................................p. 16-17

C. THE PRODUCT.............................................................................p. 18-21

1.Brief Information.............................................p. 18

2.Relative Advantage.........................................p. 18

3.Quality & Packaging........................................p. 19

4.Branding........................................................p. 19

5.PLC.............................................................p. 20

6.Compatibility/Complexity/ Trialability...................p. 20

7.Problems & Resistance to fruit acceptances...p. 21

D. marketplace ENVIRONMENT..............................................................p. 22-67

1.History of the Czech Republic...........................p. 22

2.Geographical Characteristics:............................p. 23

a.Location, Land & Resources

b.Topography

c.Climate

d.Infrastructure

3.Demographic Characteristics:..........................p. 26

Education

4.Cultural Characteristics..................................p. 29

5.Political Environment.....................................p. 40

a.Major political issues bear on the business climate

b.Relations between the national and local governments

c.Political violence

d.Synopsis of political system, muniment for elections, & major political parties

6.Legal Environment.........................................p. 42

7.Economic & Financial Environment...................p. 54

8.Additional Information.....................................p. 64

E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-81

1.Market Audit.................................................p. 69-71

2.Consumer Behavior........................................p. 72- 76

3.Competition...................................................p. 77- 81

4.S.W.O.T........................................................p. 82

F. marketing PLAN............................................... ....... ................ p. 82-89

1.Market Objectives...........................



................p. 83

2.Market Segmentation & Product positioning.........p. 83

3.Marketing Mix................................................p. 83

4.Budget.........................................................p. 86-88

5.Recommendation...........................................p. 89-90

G. APPENDICES.............................................................................. p. 91

1.Appendix A

2.Appendix B

3.Appendix C

4.Appendix D

5.Appendix E

6.Appendix F

7.Appendix G

8.Appendix H

ACKNOWLEDGEMENTS

We would like to thank the succeeding(a) persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible.

From IFANTIS Company:

Mr. Nikolaou Panagiotis, General Manager - Commercial Sector

From Topsikiotis-Kariofilis S.A. International Transportations:

Mr. Kariofilis Lazaros

A. EXECUTIVE SUMMARY

In this project we will examine the potential of exporting IFANTIS conventional Greek village sausage to the Czech Republic. Most east European countries have their own village sausages, so what distinguishes our crossroad from the others is its unique...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper