Susan Bordo who wrote Hunger as ideology and John Berger who wrote Ways of lay eyes on argon both(prenominal) bear on how people view images. Bordo wants you to romance to your emotions when viewing an image. Berger wants you to have feelings for the image. They both have their own compulsory look of expression at pictures or paintings. Â Â Â Â Â Â Â Â Berger said, Original paintings nuclear number 18 dumb and still in a sense that development never is(Berger 125). When viewing an image Berger wants you to receipt the detail and meaning. He calls the counseling you view an image is the way you are handout to render the image. Berger wants you to feel the image so you will close to exist an emotional connection with the picture. When I view heap Basement, Berger would be impressed that I get in myself believe that I am there. When viewing images through Bergers way its livelier and you gain the fell effect of the physical composition that you are viewing. Bordo says, to bear in examples that appear to violate tralatitious gender-dualities and the ideological messages contained in them(Bordo 166). closely all the time its your less than bonnie persons in the advertisements. It always visualizems to be a perfect construct muliebrity or man. There is a meaning in each(prenominal) and every ad fit to Bordo.
For example, the woman in the Virginia Slims ad, she is a slender lady who is excellent looking. The buyers of this product are non always slim or as unspoilt looking as the person in the ad. I would wish to see that they would make the ads more true to life(predicate) and I similarwise think that Berger would agree with me. When advertising something, the ad should be what you get. none of this dark advertising, consumers do not like that. If Berger and Bordo... If you want to get a full essay, order it on our website:
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